Regular lines Promotion

PROMOTION STRATEGY OF PORT CONCESSIONS

PORT OF BASTIA: 2,200,000 passengers

PORT OF ILE-ROUSSE: 400,000 passengers

Develop Tourist Attendance

Maritime transport

2 Area involves:

– Regular Lines

– Cruise

Eductours -Workshops-Roadshows

Welcome the travel operators on our territories to make them discover all the potentiality of Haute-Corse destination

Transport Maritime

Corsica Ferries

Corsica Linea

La Méridionale

Moby

Offers: A potential heritage , cultural, gastronomic, hotel, (…)

Resources: an approach of commercial promotion and valorization of the “Products” through a close partnership gathering besides the C.C.I2B, the Maritime Companies, the Tourism Agency of Corsica and the Offices of Tourism

Implementation of specific programs according to each market segment:

Travel agents, Tours Operators, coaches: discover the heritage potential, tourist and cultural of our micro-regions and highlight the classic hotel.

Responsible for Works Councils, associations, groups, clubs: promote themed stays, visit tourist establishments including holiday villages,

Journalists, Internet users, Bloggers: they design programs more fun and dynamic to highlight the contrast sea – mountain and enhance short stays

Connections in between corsican turism professionals and foreigners turism representatives : the Workshop and the Outsourced Roadshow

It promotes the direct relationship between companies from island tourism (hotels, campsites, holiday villages, active recreation, incoming agencies, tourist offices, …) and travel representatives which allows to tie personalized contacts.

Public

– Influencer Bloggers

– Travel agents

– Tour Operators

– Groupists

– Works Council Managers

– Association Managers

– Autocarists

– Journalists specialized press

– Journalists mainstream press

– Event Agencies

– Bikers